ARTFEED — Contemporary Art Intelligence

Minsuk Cho Designs 23rd Serpentine Pavilion with Focus on Peripheral Elements

exhibition · 2026-03-15

Minsuk Cho has been selected as the designer for the 23rd annual Serpentine Pavilion. The architect described his approach as focusing on surrounding elements rather than treating the central space as a blank slate. Cho brings experience from various design fields including hospitality and commercial projects to this commission. The pavilion represents a significant architectural installation in London's contemporary art landscape.

Key facts

  • Minsuk Cho is the designer of the 23rd Serpentine Pavilion
  • The design approach considers peripheral elements rather than a blank central space
  • Cho has background in hospitality, commercial and visual art projects

Entities

Artists

  • Minsuk Cho

Institutions

  • Serpentine Pavilion

Locations

  • London

Sources