Millon Auction Group acquires Pierre Bergé & Associés, expanding European network
So, here's the scoop: Millon Auction Group has just taken full control of Pierre Bergé & Associés, which is going to shake things up in the French auction world. This auction house, which has been around since 2002 and is based on Avenue Kléber by Place de l'Étoile, will still operate independently. Millon aims to build a network of respected auction houses across Europe, with existing partnerships in Brussels and Milan. In the coming years, we can expect Pierre Bergé & Associés to expand its reach while keeping the unique flair it’s developed over the last two decades. This deal marks a fresh start for the Paris auction house, allowing it to stay distinct rather than falling into a centralized system.
Key facts
- Millon Auction Group acquired Pierre Bergé & Associés
- Millon became sole shareholder of Pierre Bergé & Associés
- Pierre Bergé & Associés was founded in 2002
- Pierre Bergé & Associés will maintain autonomy under Millon ownership
- Pierre Bergé & Associés operates from Avenue Kléber in Paris near Place de l'Étoile
- Acquisition is part of Millon's European network strategy
- Millon's network includes Galerie Moderne in Brussels and Il Ponte Casa d'Aste in Milan
- Pierre Bergé & Associés has built strong reputation over more than two decades
Entities
Institutions
- Millon Auction Group
- Pierre Bergé & Associés
- Galerie Moderne
- Il Ponte Casa d'Aste
Locations
- Paris
- France
- Brussels
- Belgium
- Milan
- Italy
- Avenue Kléber
- Place de l'Étoile