Milan Fashion Week Closes as Italian Industry Faces 10% Revenue Decline
Yesterday marked the end of Milan Fashion Week, which commenced with Prada and concluded with Giorgio Armani. The Italian fashion sector is projected to experience a 10% drop in revenue over the next three years, attributed to geopolitical instability, US tariffs, and a decrease in demand from China. Prada moved its presentation to Tuesday at Fondazione Prada, showcasing 63 skirts on a perspex surface, followed by a celebration that included stilettos paired with socks. Additionally, Prada expanded its flagship store in Galleria Vittorio Emanuele II, incorporating new shops and a Pradasphere exhibition. CEO Andrea Guerra highlighted the brand's cultural significance. Armani's collection at Armani/Silos featured monochrome suits and evening attire, with Silvana Armani introducing cotton to refresh the designs.
Key facts
- Milan Fashion Week concluded yesterday.
- The Italian fashion industry has seen a 10 per cent revenue decline over the past three years.
- The decline is attributed to geopolitical volatility, US tariffs on exports and a slowdown in Chinese consumer demand.
- Prada moved its traditional Thursday afternoon slot to Tuesday and opened the week.
- Prada’s show at Fondazione Prada featured 63 skirts on a perspex floor lit by strobe lights.
- Prada expanded its flagship in the Galleria Vittorio Emanuele II with two four-storey shops linked by an underground passageway.
- Giorgio Armani closed the week on Sunday at the Tadao Ando-designed Armani/Silos.
- Silvana Armani, the late Giorgio Armani’s niece and womenswear creative director, spoke backstage about modernising the house’s codes.
Entities
Artists
- Mrs Prada
- Raf Simons
- Giorgio Armani
- Silvana Armani
- Andrea Guerra
- Tadao Ando
- Grace Charlton
Institutions
- Prada
- Fondazione Prada
- Armani
- Armani/Silos
- Miss Dior
- Gucci
- Bottega Veneta
- Marchesi
- Prada Group
- Monocle
- Milan Fashion Week
Locations
- Milan
- Italy
- Lombardy
- Duomo
- Quadrilatero della Moda
- San Babila
- Galleria Vittorio Emanuele II
Sources
- Monocle —