Midi:Quinze Creates Maritime Branding for Dunkirk's Hôtel Cargo Renovation

In September 2024, design agency Midi:Quinze completed a comprehensive branding and visual identity project for Hôtel Cargo in Dunkirk, France. The initiative was part of the hotel's upgrade from a 3-star to a 4-star establishment. Working alongside architect Éloïse Bosredon, the agency developed a cohesive nautical theme inspired by Dunkirk's maritime history. Key design elements include a custom typogram that references lettering found on commercial vessels, a color scheme derived from boat hulls, and an emblem that transforms the letter 'C' into a propeller shape. The hotel's interior spaces—including 50 guest rooms, a restaurant, and a cocktail bar—consistently incorporate this maritime aesthetic. The renovation also expanded the building to add a fitness facility and sauna. This project demonstrates how Midi:Quinze leveraged local heritage to create an immersive brand experience, helping the hotel achieve its goal of becoming a higher-tier destination.