Met Museum Audience Engagement Team Aims for Meaningful Visitor Connections
In 2025, New York City's Metropolitan Museum of Art welcomed 6.3 million visitors, with its most popular events attracting up to 20,000 attendees in just one day. The museum's digital initiatives reached over 45 million people in the previous year via its website and social media platforms. Tricia Robson, the senior project manager for audience engagement, coordinates efforts across seven teams—spanning digital content to live arts—to prioritize visitor needs. By fostering collaboration, Robson aims to enhance the visitor experience at the 156-year-old institution, which houses a vast collection of 1.5 million artworks through innovative programs and online learning opportunities.
Key facts
- The Met welcomed 6.3 million visitors in 2025.
- Certain events brought in roughly 20,000 visitors in a single day.
- The Met reached over 45 million people across web, social, and email channels last year.
- Tricia Robson is senior project manager for audience engagement.
- Robson guides cross-team operations for seven teams: Digital, Education, Marketing & Digital Content, Publications & Editorial, Imaging, Libraries, Live Arts.
- The Met is a 156-year-old institution with 1.5 million works in its collection.
- Robson's goal is to get people connected with and inspired by art and humanity.
- The article is from DesignObserver, written by Rachel Paese.
Entities
Artists
Institutions
- Metropolitan Museum of Art
- Design Observer
- Digital
- Education
- Marketing & Digital Content
- Publications & Editorial
- Imaging
- Libraries
- Live Arts
- The Metropolitan Museum of Art
- DesignObserver
Locations
- New York City
- United States