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Members clubs reborn as hubs for deals and networking

opinion-review · 2026-07-08

Members clubs are experiencing a resurgence as essential venues for business and social networking, according to a Monocle opinion piece by contributing editor Robert Bound. Once considered outdated, these private clubs—from London townhouses to swimming clubs in Rio de Janeiro and tennis courts in Bangkok—are being reimagined for modern use. The article argues that clubs epitomize civic spirit through their own rules, which are often quaintly called 'laws,' and that they thrive when those rules are followed or stylishly bent. Sports clubs are particularly active, codifying competition, quality, and conviviality. The author contends that in-person business is superior to Zoom, and that clubs offer a more enjoyable setting for negotiations over tennis, drinks, or in the changing room, sauna, or bar. Clubs are exclusive by design, requiring membership or connections to access amenities like swimming, tennis, or spa services. They function as vibrant networks where members can encounter influential figures—bosses, heads of organizations, or those hiring for creative, financial, or personnel roles. The piece concludes that joining a club pays off by opening doors and closing deals.

Key facts

  • Members clubs are being rethought and finding relevance in London, Rio de Janeiro, and Bangkok.
  • Sports clubs are enjoying a particularly active moment.
  • Clubs codify competition, quality, and conviviality.
  • Club rules are often written as 'laws' and work best when followed or stylishly pushed.
  • Clubs are accountable only to their members.
  • Good business is better done at the club than over Zoom.
  • Clubs offer venues like changing rooms, saunas, and bars for discussions.
  • Clubs are exclusive networks where members can meet influential people.

Entities

Institutions

  • Monocle

Locations

  • London
  • Rio de Janeiro
  • Brazil
  • Bangkok
  • Thailand

Sources