MCM, Crocs, Alpha Industries, Escentric Molecules, New Balance Launch Summer Collections
To commemorate its 50th anniversary, MCM has collaborated with DJ Khaled and We The Best to create a limited-edition capsule that includes leather items, clothing, and accessories, all reinterpreting MCM's iconic designs. Accompanying this launch is a campaign film titled 24 Hours in Sound, available exclusively at MCM stores and online. Crocs has expanded its Crafted Collection with the introduction of the Loaferette and Axle Mule, crafted from premium materials. Alpha Industries has unveiled a summer collection named “2026 is the new 2016,” featuring the revival of its sage green MA-1 bomber, cargo shorts, and logo tees. Additionally, Escentric Molecules marks its 20th anniversary with new 200ml versions of Escentric 01 and Molecule 01. New Balance taps into the Bloke Core trend by releasing football-themed sneakers and club kits for FC Porto, LOSC Lille, and FC Tokyo.
Key facts
- MCM partners with DJ Khaled and We The Best for 50th anniversary capsule.
- MCM collection includes Stark Backpack and Ottomar Weekender redesigns.
- MCM campaign film titled 24 Hours in Sound.
- Crocs launches Loaferette and Axle Mule silhouettes.
- Crocs Crafted Collection uses vegan suede and pony hair.
- Alpha Industries summer edit inspired by 2010s streetwear.
- Escentric Molecules releases 200ml editions for 20th anniversary.
- New Balance supplies kits for FC Porto, LOSC Lille, and FC Tokyo.
Entities
Artists
- DJ Khaled
Institutions
- MCM
- We The Best
- Crocs
- Alpha Industries
- Escentric Molecules
- New Balance
- FC Porto
- LOSC Lille
- FC Tokyo
Locations
- Miami
- Germany