Mateus Araújo Designs Visual Identity for São Paulo Architecture Firm FRESTA

Architecture and interiors office FRESTA, founded by Danilo Pena and Raissa Gattera in São Paulo, Brazil, has unveiled a new visual identity designed by Mateus Araújo. The branding project, completed in December 2023, centers on light and perspective as core elements. Araújo's Studio Mateus Araújo developed a logo where the letters F, T, and A merge to suggest linear continuity and the concept of a gap. This reflects FRESTA's philosophy that voids in architecture hold as much significance as solid forms. The firm operates in areas with high social vulnerability and dense construction, where small spaces become opportunities for light and air. The rebranding aims to create a graphic reference symbolizing these values while remaining accessible to audiences. Design artifacts and further information are available through Studio Mateus Araújo's website and Instagram.