Marc Chaya Steps Back from Maison Francis Kurkdjian, Reflects on Building Scent as Culture
Marc Chaya, the co-founder, president, and CEO of Maison Francis Kurkdjian, is transitioning away from daily operations as the maison embarks on a new chapter under LVMH. In a discussion with Surface, Chaya shared insights on developing the fragrance brand as a creative platform focused on artistic exchange rather than merely perfume. The maison's significant achievement, Baccarat Rouge 540 (2015), evolved into a cultural icon, influencing music and social media. Chaya noted that the brand's identity extends beyond a single fragrance, encompassing partnerships with chef Anne-Sophie Pic, choreographer Benjamin Millepied, and various artists. A documentary titled ICON(S): Maison Francis Kurkdjian – The Alchemy of Senses showcases this creative landscape. While Chaya will take on an advisory position, a succession plan is already established. He described the maison's ethos as one of openness, resilience, and generosity, influenced by his own experiences. The interview occurred at his office located near the Opéra in Paris.
Key facts
- Marc Chaya is stepping away from day-to-day leadership of Maison Francis Kurkdjian.
- The maison is entering its next phase within LVMH.
- Baccarat Rouge 540, launched in 2015, became a cultural phenomenon.
- Collaborations include chef Anne-Sophie Pic and choreographer Benjamin Millepied.
- A documentary titled ICON(S): Maison Francis Kurkdjian – The Alchemy of Senses was released.
- Chaya will remain in an advisory role.
- The interview was conducted at Chaya's office near the Opéra in Paris.
- Chaya co-founded the maison with Francis Kurkdjian.
Entities
Artists
- Marc Chaya
- Francis Kurkdjian
- Anne-Sophie Pic
- Benjamin Millepied
Institutions
- Maison Francis Kurkdjian
- LVMH
- Surface
Locations
- Paris
- France