Mara Furniture Unveils New Digital Identity and Expands into Residential Market

Italian furniture company Mara has launched a comprehensive renewal of its digital identity in 2026, reflecting brand values of innovation, essentiality, versatility, and increased use of color. The company is expanding from its core office and hospitality business into the residential sector, guided by the new tagline 'Crafted in Italy for life and work.' Mara will participate in major international events including Salone del Mobile.Milano in April and Orgatec in October. The digital transformation was developed in collaboration with multidisciplinary studio Adoratorio. The company maintains sustainability commitments rooted in its Franciacorta origins and collaborates with designers including AMDL Circle, Christophe Pillet, Ferruccio Laviani, and Marcello Ziliani.