Manchester City and Puma unveil AI-designed kit
Puma has unveiled a new third kit for Manchester City, designed by a fan using an AI generator. This shirt, created through Puma's AI Creator—a generative AI tool that transforms written prompts into designs in moments—marks a groundbreaking first for professional football teams with fan-generated kits. The design, crafted by Elliot, was chosen from a pool of 10 finalists after a fan vote, which attracted over 180,000 entries. The white kit showcases a central two-tone sash in sky blue and navy blue, accented with blue on the sides and featuring 'AI creator' inside the collar. Dominique Gathier, Puma's vice president of teamsport, emphasized the project's innovative approach to kit design, blending technology, football, and community. Some have noted its resemblance to a Chelsea kit from the early 2000s. Last year, Manchester City's third kit paid homage to the city's notorious rain.
Key facts
- Puma launched an AI-designed kit for Manchester City, created by a fan using Puma's AI Creator.
- The kit will be worn as Manchester City's third kit this season, the first fan-generated AI kit in professional football.
- The design was created by a fan named Elliot and selected from a shortlist of 10 after a fan vote.
- Over 180,000 submissions were made to the competition.
- The white kit features a central two-tone sash (sky blue and navy blue) and blue accents, with 'AI creator' inside the collar.
- Puma's AI Creator is powered by Google Cloud and turns text prompts into kit designs.
- Puma vice president Dominique Gathier commented on the project's significance.
- Some online commenters compared the shirt to a Chelsea kit from the early 2000s.
- Last year's third kit was rain-covered as a tribute to Mancunian weather.
Entities
Artists
- Elliot
Institutions
- Puma
- Manchester City
- Google Cloud
- Chelsea
- Dezeen
Locations
- Manchester
- England
Sources
- Dezeen —