MAD Achieves Record Attendance with Global Immersive Art Expansion

Madrid Artes Digitales (MAD) has reached a significant milestone with over 4.5 million visitors to its immersive productions across 34 cities in 15 countries and four continents. The company is accelerating its international growth with 15 new openings confirmed in the past nine months and more than 25 planned for 2026. Key exhibitions include 'CLEOPATRA, THE IMMERSIVE EXHIBITION,' which begins its world tour in London on March 25, followed by stops in Hamburg, Barcelona, Paris, and Brussels. Founded four years ago at Nave 16 in Matadero Madrid, MAD combines historical accuracy, cinematic storytelling, and advanced technology to create cultural experiences. Alfonso Segura, Marketing and Sales Director, stated that surpassing 4.5 million attendees validates their approach of connecting with global audiences through emotion and technology.