M+C Saatchi Appoints Naz Kasim as First Executive Creative Director of Art and Design
Naz Kasim has been appointed as the first Executive Creative Director of Art and Design at M+C Saatchi North America, marking a strategic pivot towards craftsmanship and uniqueness in the age of AI. This announcement aligns with the agency's launch of its 2026 Cultural Zine, which presents "Mini Worlds"—distinct, self-defined communities that arise from cultural saturation, global turmoil, and economic challenges. Building on last year's "Vibepocalypse" thesis, Stevie Archer, the Regional Chief Creative Officer, emphasizes that in a visually dominated landscape filled with AI content, craftsmanship is essential. Kasim's extensive career across Asia, Europe, and North America in sectors like FMCG and finance prioritizes meaningful execution over mere appearance, positioning design as a crucial element for brand-audience connections.
Key facts
- Naz Kasim appointed as first Executive Creative Director of Art and Design at M+C Saatchi North America
- Role emphasizes craft and design as strategic differentiators in the AI era
- Appointment coincides with release of M+C Saatchi's 2026 Cultural Zine
- 2026 Cultural Zine introduces "Mini Worlds" concept of smaller, self-defined communities
- Report builds on previous "Vibepocalypse" thesis about cultural overload
- Stevie Archer is Regional Chief Creative Officer at M+C Saatchi North America
- Kasim's career spans Asia, Europe, and North America across multiple industries
- M+C Saatchi's brand positioning is built around "Cultural Power"
Entities
Artists
- Naz Kasim
- Stevie Archer
Institutions
- M+C Saatchi North America
- PRINT Magazine
Locations
- Asia
- Europe
- North America