ARTFEED — Contemporary Art Intelligence

M+ and KMB Launch Design Ah! Open-Top Bus Liveries in Kowloon

institutional · 2026-09-22

From now until November 2026, three open-top buses featuring Design Ah! artwork will be cruising around Kowloon, thanks to a new partnership between M+ and The Kowloon Motor Bus Company (1933) Limited, also known as KMB. This initiative brings the Special Exhibition, Design Ah! Experience the Wonder of Everyday Design, right into the streets of Hong Kong. These buses, called 'KMB Tour HK' 'CITY CHARM' HK1 Open-top Buses, showcase designs that celebrate daily life. Plus, riders can use a unique audio guide influenced by the exhibition, providing a design-centric exploration of Hong Kong's neighborhoods. M+, which is located in the West Kowloon Cultural District, is recognized as Asia's leading museum for contemporary visual culture.

Key facts

  • M+ collaborates with The Kowloon Motor Bus Company (1933) Limited (KMB).
  • Three Design Ah!-themed 'KMB Tour HK' 'CITY CHARM' HK1 Open-top Buses will operate.
  • The buses feature graphics celebrating everyday actions.
  • The partnership extends the Special Exhibition Design Ah! Experience the Wonder of Everyday Design beyond the museum.
  • The buses will travel through the streets of Kowloon.
  • A bespoke exhibition-inspired audio guide is available on the route.
  • The audio guide invites passengers to experience Hong Kong through design and discover neighbourhoods.
  • The initiative runs from now through November 2026.

Entities

Institutions

  • M+
  • The Kowloon Motor Bus Company (1933) Limited
  • KMB
  • West Kowloon Cultural District
  • WestK

Locations

  • Hong Kong
  • Kowloon
  • West Kowloon Cultural District

Sources