LVMH Watches CEO Jean-Christophe Babin on the Future of Watchmaking Ahead of Geneva Watch Days

Jean-Christophe Babin, CEO of LVMH Watches, shared his predictions for the future of watchmaking in an interview published on the eve of Geneva Watch Days, which runs from September 2 to 6. Babin, who oversees brands such as TAG Heuer, Hublot, and Zenith, discussed the industry's direction, highlighting trends in innovation, sustainability, and consumer preferences. He emphasized the importance of blending traditional craftsmanship with modern technology, noting that smartwatches and connected devices are not threats but opportunities for growth. Babin also addressed the growing demand for transparency and ethical sourcing in the luxury sector, predicting that these will become key differentiators. He mentioned the resilience of the Swiss watch industry despite global economic challenges and pointed to emerging markets as significant drivers of future sales. The interview, conducted by Wallpaper, offers insights into LVMH's strategy and the broader watchmaking landscape as the industry gathers in Geneva for one of its key annual events.