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LVMH Sells Marc Jacobs to WHP Global in $1B Deal

market-auction · 2026-05-15

On Thursday, it was announced that WHP Global has purchased the Marc Jacobs brand from LVMH for approximately $1 billion. As part of this arrangement, G-III Apparel Group will partner with WHP Global in a 50/50 joint venture, allowing them to retain ownership of Marc Jacobs's intellectual property. Additionally, G-III will manage the operating business through a long-term licensing deal worth $500 million. Marc Jacobs will remain as the founder and creative director. WHP Global, headquartered in New York, now boosts its portfolio with Marc Jacobs, pushing global retail sales over $9.5 billion. LVMH's chairman, Bernard Arnault, thanked Jacobs for his 30 years of contributions. The brand was founded in 1984 and became part of LVMH in 1997, amid a luxury sector slowdown.

Key facts

  • LVMH sells Marc Jacobs to WHP Global.
  • Deal valued at approximately $1 billion.
  • G-III Apparel Group partners with WHP Global in 50/50 joint venture.
  • G-III invests $500 million and enters long-term licensing agreement.
  • Marc Jacobs remains founder and creative director.
  • WHP Global's retail sales surpass $9.5 billion after acquisition.
  • Brand founded in 1984 by Marc Jacobs and Robert Duffy.
  • LVMH acquired majority stake in 1997.

Entities

Artists

Institutions

  • LVMH
  • WHP Global
  • G-III Apparel Group
  • Vera Wang
  • Rag & Bone
  • G-Star
  • Joe's
  • Express
  • Donna Karan
  • Louis Vuitton
  • Loro Piana
  • Rimowa
  • Authentic Brands Group
  • Bluestar Alliance
  • Off-White
  • Palm Angels
  • Scotch & Soda
  • Catherine Malandrino
  • Reebok
  • Brooks Brothers
  • Barneys New York
  • DFS
  • Stella McCartney
  • Vogue Business
  • Vogue Runway
  • The Wall Street Journal
  • Venice Film Festival
  • Marc Jacobs International
  • Heaven by Marc Jacobs

Locations

  • New York
  • United States
  • Greater China

Sources