Lunii Partners with Pixar for Back-to-School Audio Stories
Lunii, the French audio story device maker, has launched a back-to-school campaign featuring a top five list of stories to ease children's transition into the new academic year. The centerpiece is a new immersive audio adaptation of Pixar's "Inside Out" (Vice-Versa), aimed at children aged 7 and up. The story follows young Riley and her emotions—Joy, Disgust, Sadness, Anger, and Fear—as she moves from the Midwest to San Francisco. Each chapter explores the inner workings of the brain, serving as a family mediation tool to spark conversations about daily feelings. This addition expands Lunii's existing collaboration with Disney, which includes titles like Mickey & Cie, Lilo & Stitch, and the Défi Vilain collection (Aladdin, The Lion King, The Little Mermaid). The campaign underscores Lunii's mission to support children's developmental stages through audio stories that encourage thinking, feeling, and imagining.
Key facts
- Lunii selected five stories for a back-to-school campaign.
- The campaign features a new immersive audio adaptation of Pixar's 'Inside Out' (Vice-Versa).
- The story targets children aged 7 and up.
- It follows Riley and her emotions: Joy, Disgust, Sadness, Anger, and Fear.
- Riley moves from the Midwest to San Francisco.
- The audio story aims to help children understand their emotions.
- Lunii's collaboration with Disney includes Mickey & Cie, Lilo & Stitch, and the Défi Vilain collection.
- The campaign is designed to make the back-to-school period fun and relaxed.
Entities
Institutions
- Lunii
- Pixar
- Disney
Locations
- Midwest
- San Francisco