ARTFEED — Contemporary Art Intelligence

Luca Vitone's Prometeus Episode 3: A Sardonic Journey Through Gibraltar and the Costa del Sol

publication · 2026-06-12

In the third episode of his Prometeus series, artist Luca Vitone offers a caustic travelogue of the Costa del Sol and Gibraltar. He describes the Spanish coast as a nightmarish sprawl of pseudo-Arabian cement mushroom-like buildings, offensive compared to the Moroccan coast. At Europe's southern tip, he finds a bizarre Tijuana-like strip with absurd new constructions, renovated old markets, and catamarans worth millions. The historic quarter mixes 1930s Arabic micro-architecture, Spanish western-style houses, and local interventions, populated by an indecisive crowd. Gibraltar appears as an unmotivated British outpost with old cannons, cryptocurrency exchange shops, and striking oncology medical offerings. The main street is a franchise of Mango and luxury chocolate shops. Climbing the Rock involves paramilitary restrictions and a £30 entry fee to a touristified park with crazy cave projections and Europe's only native monkeys—haughty, dangerous, and silent. Vitone's crew's initial excitement deflates before this absurdity. The episode ends with a Thai massage for consolation.

Key facts

  • Luca Vitone is the artist behind the Prometeus series.
  • Episode 3 is set on the Costa del Sol and Gibraltar.
  • The Costa del Sol is described as a 'nightmare' of pseudo-Arabian cement buildings.
  • Gibraltar is characterized as an 'unmotivated British outpost'.
  • The Rock of Gibraltar has a tourist park with cave projections and monkeys.
  • Entry to the park costs £30 per person.
  • Gibraltar's main street features Mango and luxury chocolate shops.
  • The episode includes a Thai massage as a consolation.

Entities

Artists

Institutions

  • Mango

Locations

  • Costa del Sol
  • Spain
  • Gibraltar
  • Morocco
  • Europe

Sources