Louis Vuitton Launches LV Crayon Lip Liner by Dame Pat McGrath
Louis Vuitton has introduced its inaugural lip liner, the LV Crayon, as part of the La Beauté line, developed under the direction of cosmetics expert Pat McGrath. The lip pencil, crafted with input from industrial designer Konstantin Grcic, features a unique Monogram Flower design for better handling. It is available in ten distinctive colors, including Beige Atlas, Plum Comet, and Rouge Louis. Promising up to 24 hours of hydration and a plumping effect, the launch also encompasses a Lip Blending Brush, a custom Beauty Sharpener, a Beauty Pouch, and a Monogram canvas case, highlighting McGrath's commitment to precision and quality.
Key facts
- Louis Vuitton launches LV Crayon, its first lip liner.
- Dame Pat McGrath is Creative Director of Cosmetics for Louis Vuitton.
- Konstantin Grcic designed the pencil silhouette.
- Ten shades are available: Beige Atlas, Nude Rêverie, Nude Quest, Sépia Panorama, Rose Whisper, Pink Aurora, Plum Comet, Burnt Sienna, Rouge Louis, Monogram Rouge.
- The formula provides 24-hour hydration and plumping effect.
- Accessories include Lip Blending Brush, Beauty Sharpener, Beauty Pouch, and Lip Pencil Case.
- McGrath has worked with Louis Vuitton for over twenty years.
- The LV Crayon is part of La Beauté Louis Vuitton.
Entities
Artists
- Dame Pat McGrath
- Konstantin Grcic
- Pat McGrath
Institutions
- Louis Vuitton
- La Beauté Louis Vuitton
- Whitewall
- Louis Vuitton Beauty
- Pat McGrath Labs
- Wallpaper*
Locations
- London
- New York