London's Natural History Museum Surpasses British Museum as Most Visited in 2025

In 2025, London's Natural History Museum became the city's most visited museum with 7.1 million visitors, overtaking the British Museum's 6.4 million. This shift occurred while UK cultural institutions overall remain below pre-pandemic attendance levels. The museum's continuous growth since 2022 contrasts with declines or stagnation at other major London museums like Tate Modern and Victoria and Albert Museum. Factors include free permanent collections, popular paid temporary exhibitions like 'Titanosaur: Life as the Biggest Dinosaur,' special events, and the 2024 opening of the Urban Nature Project gardens. Director Doug Gurr's strategy combines scientific rigor with family-friendly attractions and contemporary climate-focused galleries.