Lomography Launches Half-Frame Simple Use Camera for Budget Film Shooting
Lomography has unveiled the Simple Use Reloadable Film Camera Half Frame, a budget-friendly alternative to its traditional 35mm model. This half-frame camera captures images in a 17 x 24mm format, enabling users to take 72 photographs using a standard 36-exposure roll. It comes preloaded with film for 40 images and is equipped with a 21mm f/9 lens, a fixed shutter speed of 1/120s, a built-in Xenon flash, and interchangeable gel filters. Available for preorder, the pricing is set at $29.90 with Lady Grey ISO 400 film or $34.90 with LomoChrome Classicolor ISO 200 film, with anticipated delivery in July 2026. Its compact design features a tall shutter release and a central viewfinder.
Key facts
- Lomography announced the Simple Use Reloadable Film Camera Half Frame.
- Half-frame captures 17 x 24mm frames instead of full 35 x 24mm.
- Standard 36-shot roll yields 72 photos.
- Camera preloaded with film for 40 shots.
- Built-in lens is 21mm f/9, focusing from 0.6m to infinity.
- Fixed shutter speed of 1/120s.
- Built-in Xenon flash recharges in 15 seconds.
- Price: $29.90 (Lady Grey ISO 400) or $34.90 (LomoChrome Classicolor ISO 200).
Entities
Institutions
- Lomography
- PetaPixel