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Loewe Perfumes takes over London ice cream bar The Dreamery with pistachio-themed pop-up

other · 2026-07-22

Spanish maison Loewe Perfumes has taken over The Dreamery, an artisanal ice cream bar in Islington, north London, transforming it into The Loewe Ice Cream Bar pop-up until 30 July 2026. The collaboration launches the new Loewe Pistachio scented candle, crafted in Spain using natural wax and packaged in the brand's signature grooved vessel in a pale green hue. The pop-up serves a limited-edition pistachio ice cream flavour, reflecting the recent surge in pistachio demand, particularly since the rise of pistachio-filled Dubai chocolate. The Dreamery, founded in 2024 by Alex Young and George De Vos (also behind natural wine bars Goodbye Horses and Stable Wines), is known for its colourful ceiling mural by British artist Lucy Stein, painted on backlit Japanese unryu rice-paper panels. The venue seats 20 and retains its existing whimsical interior. The pop-up is open daily from 12-10pm at 20a Halliford St, London N1 3HD.

Key facts

  • Loewe Perfumes takes over The Dreamery ice cream bar in Islington, north London.
  • The pop-up is called The Loewe Ice Cream Bar and runs until 30 July 2026.
  • The collaboration launches the new Loewe Pistachio scented candle.
  • The candle is made in Spain using natural wax and packaged in a grooved pale green vessel.
  • A limited-edition pistachio ice cream is served exclusively during the takeover.
  • Pistachio demand has risen recently, especially after pistachio-filled Dubai chocolate became popular.
  • The Dreamery was launched in 2024 by Alex Young and George De Vos.
  • The interior features a ceiling mural by British artist Lucy Stein on backlit Japanese unryu rice-paper panels.

Entities

Artists

  • Lucy Stein

Institutions

  • Loewe Perfumes
  • The Dreamery
  • Goodbye Horses
  • Stable Wines

Locations

  • Islington
  • London
  • United Kingdom
  • Spain
  • 20a Halliford St, London N1 3HD

Sources