Little Spoon Partners with SMAKK for Updated Branding Targeting Older Children
In October 2023, Little Spoon, a direct-to-consumer children's food company, collaborated with branding agency SMAKK to refresh its visual identity and packaging for products aimed at children aged 4-7. The new 'Lunchers and Snacks' line features playful fonts, engaging names like 'Veggie Loops,' and ingredient-based illustrations to appeal to kids while maintaining nutritional assurances for parents. The redesign addresses evolving consumer preferences and aims to make products attractive to children who influence household purchases. The effort includes consistent digital branding across platforms.
Key facts
- Little Spoon launched updated branding and packaging for its 'Lunchers and Snacks' line in October 2023
- The redesign targets children aged 4-7 and their parents
- Branding agency SMAKK developed the visual identity with playful elements like 'power badges' and ingredient illustrations
- The collaboration aimed to bridge appeal between children seeking 'cool' products and parents prioritizing nutrition
- Little Spoon is described as the largest direct-to-consumer kids' food brand in the United States
Entities
Institutions
- Little Spoon
- SMAKK
Locations
- United States