LETTER A Launches A-to-Zish Branding Dictionary to Standardize Industry Vocabulary
LETTER A has established a comprehensive glossary of branding terms, available at lettera.xyz/a-to-z-branding-dictionary, to tackle the absence of standardized terminology in the industry. This initiative, known as the LETTER A-to-Zish Dictionary, offers clear and occasionally humorous definitions of branding language, with updates reflecting its evolution. The project addresses a common issue in client interactions: when one party mentions "brand book," the client might interpret it as "brand guidelines," leading to misunderstandings. The problem lies not in unfamiliarity but in the varied interpretations across studios. A common lexicon can transform ambiguous deliverables into clear expectations. This user-friendly guide is recommended for bookmarking and memorization, as it could save time and resources. It is readily available on the LETTER A website.
Key facts
- LETTER A created a running dictionary of branding terms called the LETTER A-to-Zish Dictionary.
- The dictionary is hosted at lettera.xyz/a-to-z-branding-dictionary.
- It defines terms that branding agencies create, discuss, and deliver.
- Definitions are written plainly and occasionally wryly, and are updated as language evolves.
- The project addresses the absence of an industry standard for branding vocabulary.
- A cited example of confusion: a person says "brand book" while a client hears "brand guidelines."
- The stated problem is that every studio uses branding terms a little differently and loosely.
- A shared vocabulary is said to turn confusing deliverables into clear ones and prevent crossed wires.
Entities
Institutions
- LETTER A
- PRINT Magazine