Lazoschmidl Spring 2027: Underwear as Main Attraction

Lazoschmidl's Spring 2027 menswear collection, presented by Josef Lazo and Andreas Schmidl, centers on underwear as the primary garment, reflecting a defiant response to being labeled an underwear brand. The collection features revealing pieces like Y-fronts and Speedos, capitalizing on Europe's heatwave. Key items include two-piece sets of tank and briefs replacing jackets and pants, polo-like zip-front tops, snap-front shirts, logo sweats, pull-on pants in giraffe print, and robes in floral, patchwork, terry cloth, and sequined diamond patterns. The designers cite 'Golden Girls' as a conceptual influence, noting the show's frequent depiction of characters in dressing gowns and bathrobes. The collection explores the ordinary moments when underwear becomes the main narrative, such as answering the door in boxers or making a quick bodega run in pajama pants. Camp remains integral to the brand's DNA, here more conceptual than visual.