LaunchDarkly's New Brand Identity by Focus Lab
Focus Lab has created a new visual identity for LaunchDarkly, a software company. The design system employs a strict grid layout, bold typography, and orange tones against dark backgrounds to establish a modern tech brand. The modular layout adapts to digital screens, while printed materials like business cards use thick textured paper stock for a premium feel. The identity avoids typical software design tropes, aiming to position LaunchDarkly as an industry leader. The work is showcased on Focus Lab's portfolio.
Key facts
- Focus Lab designed a new visual identity for LaunchDarkly.
- The design system uses clean grid layouts and bold modern typography.
- Strong orange tones contrast against dark backdrops.
- Business cards use thick textured paper stock.
- The modular layout adapts to digital screens.
- The identity avoids typical software design tropes.
- The work is presented on Focus Lab's portfolio.
- The design sets a new benchmark for B2B brands.
Entities
Institutions
- Focus Lab
- LaunchDarkly