LARRY'S LIST Next Gen Art Collector Report Volume 2 Maps a Relationship-Driven Generation
After its initial release in 2021, LARRY'S LIST has unveiled the Next Gen Art Collector Report, Volume 2, in collaboration with Verlag für Moderne Kunst in Vienna. This eighty-page document showcases over 120 collectors from five continents, prioritizing their motivations for collecting over mere rankings. It indicates a transition from financial incentives to those rooted in intellectual pursuits and personal identity, highlighting a trend towards relationship-focused collecting. Numerous collectors are now engaging in foundations and exhibition projects, merging the roles of collector and institution-builder. The report also underscores a resurgence of homes as exhibition spaces. Notable Italian collectors featured include Fabrizio Affronti, Maria Gregotti, Roberto Pesenti, and Giuseppe Simone Modeo. Co-founder Christoh Noe points out a generational value shift and the significance of direct connections with artists.
Key facts
- LARRY'S LIST published the Next Gen Art Collector Report. Volume 2, five years after the first edition in 2021.
- The report was curated by LARRY'S LIST Ltd. and published with Verlag für Moderne Kunst of Vienna.
- It profiles over 120 collectors across five continents and runs about eighty pages.
- The introduction states it is not a ranking and not an exhaustive survey.
- The report identifies a shift from market-driven to relationship-driven collecting, with studio visits, dialogue, commissions and direct purchases gaining importance.
- Milan-based Maria Gregotti, founder of Casa Gregotti, is interviewed and says 'A collection cannot remain static.'
- Four Italian collectors are featured: Fabrizio Affronti (Savona), Maria Gregotti (Milan), Roberto Pesenti (Bergamo, linked to gres art 671) and Giuseppe Simone Modeo (Arezzo).
- Giuseppe Simone Modeo's collection focuses on women artists including Mona Hatoum, Sophie Calle, ORLAN and Pipilotti Rist.
- The report notes impatience with hype, speculation, FOMO and the conversion of cultural value into financial data.
- Instagram remains the dominant digital tool, while the early-2020s digital boom has settled into a more selective dimension.
- LARRY'S LIST co-founder Christoh Noe says the change is both generational and a reaction to speculation and FOMO.
- Noe expects collectors to increasingly act as cultural producers and institution-builders within a complementary ecosystem.
Entities
Artists
- Maria Gregotti
- Quinto Gregotti
- Fabrizio Affronti
- Roberto Pesenti
- Giuseppe Simone Modeo
- Mona Hatoum
- Sophie Calle
- ORLAN
- Pipilotti Rist
- Christoh Noe
Institutions
- LARRY'S LIST
- LARRY'S LIST Ltd.
- Verlag für Moderne Kunst
- Casa Gregotti
- gres art 671
- Collezione da Tiffany
Locations
- Vienna
- Austria
- Savona
- Italy
- Milan
- Bergamo
- Arezzo