La Ligne Marks 10th Anniversary with Perfect 10 Collection, Founders Reflect on Brand Evolution
La Ligne celebrates its tenth anniversary with the Perfect 10 Anniversary collection, featuring campaign star Connie Britton. Founded in 2016 by former Vogue editors Meredith Melling and Valerie Macaulay alongside Molly Howard, the brand was conceived as a modern uniform for fashionable women. The founders note their customer has matured alongside them, shifting from social singles to busy mothers and entrepreneurs. A 2019 New York City store opening marked a significant milestone for the direct-to-consumer brand. Early missteps like an unsuccessful bandage skirt taught the team to stay authentic to their vision. The brand's aesthetic consistency emerged as a reaction to the rapid trend cycle amplified by Instagram during their Vogue tenure. Future plans include expanding retail stores and exploring new categories like denim, which has already proven successful. The founders maintain nostalgia for their Vogue days while building their independent fashion business.
Key facts
- La Ligne was founded in 2016
- Founders include Meredith Melling, Valerie Macaulay, and Molly Howard
- The brand celebrates its 10th anniversary with the Perfect 10 Anniversary collection
- Connie Britton stars in the anniversary campaign
- The first physical store opened in New York City in 2019
- Early product failures included a bandage skirt that didn't sell
- Future expansion plans include more retail stores and international growth
- The brand concept originated from observing Vogue editors' personal uniforms
Entities
Artists
- Connie Britton
- Meredith Melling
- Valerie Macaulay
- Molly Howard
- Carolyn Bessette-Kennedy
- Marc Jacobs
- Grace
- Tonne
- Tabitha
- Camilla
Institutions
- Vogue
- La Ligne
- Rag & Bone
Locations
- New York City
- United States
- Paris
- France