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Kodak PixPro Models Dominate Japanese Compact Camera Sales in 2026

market-auction · 2026-07-20

According to Japanese retail analyst BCN+R, four Kodak PixPro models rank among the top 10 best-selling compact cameras in Japan for the first half of 2026. The Kodak PixPro C1 and PixPro FZ55 claim first and second place, respectively, followed by the Fujifilm Instax mini Evo in third. Other models on the list include the Canon PowerShot SX740 HS (fourth), Canon PowerShot ELPH 360 HS A / IXY 650 M (fifth), OM System Tough TG-7 (sixth), Panasonic Lumix ZS99 / TZ99 (seventh), Kenko Tokina KC-AF11 (eighth), Kodak PixPro FZ45 (ninth), and Kodak PixPro WPZ2 (tenth). JK Imaging Ltd., the global licensee manufacturing Kodak-branded PixPro cameras, has achieved the highest market share for all digital cameras, surpassing Canon, Sony, and Fujifilm. The PixPro models, priced under $200, feature outdated technology like small, low-resolution image sensors from the mid-2000s, yet remain popular among younger photographers seeking affordable alternatives to older point-and-shoot cameras. The resurgence of compact cameras contrasts with major manufacturers' cautious approach following the market collapse due to smartphones.

Key facts

  • Kodak PixPro C1 and PixPro FZ55 are the top two best-selling compact cameras in Japan for H1 2026.
  • Four Kodak PixPro models appear in the top 10 list from BCN+R.
  • Fujifilm Instax mini Evo is third; it has a digital sensor unlike analog Instax cameras.
  • JK Imaging Ltd. holds the highest market share for all digital cameras in Japan.
  • PixPro cameras cost under $200 and use outdated mid-2000s sensor technology.
  • Canon PowerShot SX740 HS (2018) ranks fourth; Canon PowerShot ELPH 360 HS A / IXY 650 M is fifth.
  • OM System Tough TG-7, Panasonic Lumix ZS99/TZ99, and Kenko Tokina KC-AF11 also rank.
  • Major camera makers remain cautious about new compact camera development after smartphone disruption.

Entities

Institutions

  • PetaPixel
  • BCN+R
  • JK Imaging Ltd.
  • Kodak
  • Canon
  • Sony
  • Fujifilm
  • OM System
  • Panasonic
  • Kenko Tokina
  • Map Camera
  • B&H
  • Depositphotos.com
  • KEH.com
  • Moment
  • FJ Westcott
  • Blue Moon Camera and Machine

Locations

  • Japan

Sources