Kid Cudi Launches 'Big Bro' Podcast with Wave Sports and Entertainment

Musician Kid Cudi, born Scott Mescudi, has premiered a new podcast titled 'Big Bro With Kid Cudi' through Wave Sports and Entertainment. The show debuted on Wednesday, with episodes releasing weekly on YouTube and various streaming platforms. The podcast originates from a studio designed as a 1990s-themed attic, which Cudi describes as a representation of his mind. This creative endeavor began during the pandemic when touring paused, allowing Cudi to explore new artistic avenues. At 42, the Grammy-winning artist aims to provide positive, lighthearted conversations with guests, avoiding heavy topics like mental health to maintain an uplifting tone. The premiere episode features entrepreneur Kylie Jenner, discussing aspects of her life not often publicly addressed. Cudi collaborated with Wave Sports and Entertainment, which produces other shows featuring figures like Carmelo Anthony and Cameron Brink. He sought advice from Lena Waithe on hosting and created the show's jingle himself. Concurrently, Cudi is involved in multiple projects: he will soon start the Rebel Ragers tour with artists including M.I.A. and Big Boi, recently held his first solo art exhibition in Paris under the alias Scotty Ramon, plans another art show in New York, is developing film projects through his Mad Solar company, and has begun streaming on Twitch. The podcast reflects Cudi's broader creative expansion across different media while maintaining his role as an inspirational figure to fans.