Katie Cadwell on Measuring Creative Progress: 'We Are in Sales'

In the recent edition of Creative Career Conundrums, a weekly column by If You Could Jobs, branding specialist Katie Cadwell tackles the issue of assessing professional development within the creative sector. As the co-founder of branding firm Lucky Dip and The NDA Podcast, Cadwell emphasizes that creative individuals need to recognize their role in sales and utilize specific metrics to illustrate their influence. She references Ragged Edge as an agency that highlights metrics like funding acquired, changes in share prices, retail growth, and social media impressions in their case studies. Cadwell suggests determining success metrics prior to project initiation, which could involve securing senior leadership approval or funding for future initiatives. Additionally, she encourages gathering client feedback, monitoring personal achievements such as the number of projects and presentations, and documenting transformations to highlight the impact made on a business. This column, featured on It's Nice That, invites readers to share their own career dilemmas and lists current job openings available on the If You Could Jobs board.