Katie Cadwell: AI Is Just Another Phase the Creative Industry Will Adapt To
In the latest Creative Career Conundrums column from If You Could Jobs, Katie Cadwell, co-founder of Lucky Dip and The NDA Podcast, tackles a senior designer's concerns regarding the impact of AI on their profession. She emphasizes that the creative sector has always evolved alongside technological advancements. While acknowledging that AI will remain, Cadwell asserts it will only automate certain tasks, enabling designers to concentrate on conceptualization and strategic planning. She highlights a growing backlash against AI-generated content, citing brands like Damson Madder and Victoria's Secret that advocate for handmade artistry, as 72% of Gen Z consumers have chosen to boycott brands utilizing AI in their marketing. Cadwell likens this current AI trend to the arts and crafts movement's reaction to the industrial revolution.
Key facts
- Katie Cadwell is co-founder of branding studio Lucky Dip and The NDA Podcast.
- The advice column is Creative Career Conundrums, published by If You Could Jobs.
- The question came from a senior designer worried AI will cause their career to collapse.
- Cadwell argues AI is only taking away some work, not the good parts.
- She advises embracing AI for time-saving tasks like photoshopping and resizing layouts.
- She believes the current AI creative boom is a phase, with the market flooded by identical, personality-devoid work.
- Brands like Damson Madder, Victoria's Secret, and Chamberlain Coffee are using time-intensive crafts and real artists in campaigns.
- 72% of Gen Z consumers have taken direct action against a brand after spotting AI-generated marketing.
- Cadwell compares the moment to the arts and crafts movement's response to the industrial revolution.
Entities
Artists
Institutions
- Lucky Dip
- The NDA Podcast
- If You Could Jobs
- It's Nice That
- Damson Madder
- Victoria's Secret
- Chamberlain Coffee
- The British Museum
- Boredom Kills Creative
- Pixie Agency Ltd
- Sectorlight Marketing Ltd
- Electric Theatre Collective
- ManvsMachine
- Silvana Trevale
- Luci Pina
Locations
- London
- United Kingdom
- Dubai
- United Arab Emirates