ARTFEED — Contemporary Art Intelligence

K-Pop Stars Boost Vietnamese Fashion Designers

other · 2026-07-09

Vietnam is emerging as a fashion force beyond its manufacturing role, driven by a growing economy and a new generation of designers gaining international visibility through endorsements from K-pop groups like Blackpink, Aespa, and Katseye.

Key facts

  • Vietnam is known as a manufacturing hub for fashion.
  • The country's economy is surging.
  • A new guard of young Vietnamese fashion designers is emerging.
  • These designers are supported by K-pop girl groups.
  • Blackpink, Aespa, and Katseye are among the groups promoting Vietnamese fashion.
  • Vietnamese fashion is taking the global stage.

Entities

Institutions

  • Blackpink
  • Aespa
  • Katseye

Locations

  • Vietnam

Sources