Justin Bieber's Skylrk Pop-Up Draws Crowds in NYC's Meatpacking District
Justin Bieber's Skylrk brand opened its third physical retail pop-up in New York's Meatpacking District, drawing long queues from 14th Street between 10th and 9th Avenues. The pop-up runs until July 20 and features new streetwear, footwear, and limited-edition Domo speakers (100 at the pop-up, 600 at Target Soho). The space is designed with minty-green walls and futuristic furniture. Highlights include oversized hoodies, cargo jeans, shield shades, sneakers, clogs, and the plaid Skylrk boxers Bieber wore at the Grammys. The pop-up also offers interactive mirrors and Skylrk x Blank Street matcha lattes. Bieber is set to perform at the FIFA World Cup closing ceremony on Sunday at New York New Jersey Stadium in East Rutherford, alongside Shakira, Madonna, and BTS. Skylrk launched in 2025 as an online brand, with previous pop-ups in Tokyo (November) and at Coachella (April).
Key facts
- Pop-up opened in NYC's Meatpacking District on 14th Street.
- Runs until July 20.
- Third physical retail experience for Skylrk.
- First pop-up was in Tokyo in November 2025.
- Second pop-up was at Coachella in April 2026.
- Limited Domo speakers: 100 at pop-up, 600 at Target Soho.
- Bieber performs at FIFA World Cup closing ceremony this Sunday.
- Skylrk aims to become a full lifestyle brand.
Entities
Artists
Institutions
- Skylrk
- Target
- Blank Street
- FIFA
- New York New Jersey Stadium
Locations
- New York City
- Meatpacking District
- 14th Street
- 10th Avenue
- 9th Avenue
- Tokyo
- Coachella
- East Rutherford
- New Jersey
- Soho