Just Eat Halts AI Menu Photo Trial After Bacon-and-Egg Soda Bread Blunder

Just Eat has halted a trial involving AI-created images for restaurant menus in the U.K. due to customer complaints about inaccuracies. Among the significant mistakes were images of an Irish breakfast sandwich from a Northern Ireland restaurant, which appeared as floating sausages and drinks, and salt and pepper chips that were shown as ordinary fries. The AI tool was offered to partners lacking their own food photography, with Just Eat clearly marking the images as AI-generated. In response to the feedback, the company highlighted its investment in professional photographers and the importance of accurate food depiction. The inaccurate visuals are being taken down, and the project is paused for further refinement. Just Eat recognized that new technology might have initial flaws. This situation echoes a similar reaction in San Francisco.