ARTFEED — Contemporary Art Intelligence

Jung Kook Samples Japanese Snacks in Vogue Video

other · 2026-06-11

BTS member Jung Kook stars in a Vogue video series 'In the (Snack) Bag,' filmed at HOSHINOYA Tokyo. He tries Japanese convenience-store crème brûlée and peach-and-whipped-cream sandwiches, preferring strawberry. Jung Kook, a self-described tough snack critic, admits to comfort-eating ramen when performing 'Boy in Luv,' a song evoking sadness and good memories. He compares himself to grape-flavored Pachi Pachi Panic Popping Candy for its unpredictability and freshness. The video is directed by Yuka Arora with director of photography Victor Ivanov and editor Michael Park. Production credits include executive producer Rahel Gebreyes and senior director of programming Linda Gittleson.

Key facts

  • Jung Kook appears in Vogue's 'In the (Snack) Bag' series.
  • The video was filmed at HOSHINOYA Tokyo.
  • He samples convenience-store crème brûlée and peach-and-whipped-cream sandwiches.
  • He prefers strawberry sandwiches over peach.
  • Jung Kook eats ramen when feeling down, linked to performing 'Boy in Luv'.
  • He compares himself to grape-flavored Pachi Pachi Panic Popping Candy.
  • The video is directed by Yuka Arora.
  • Executive producer is Rahel Gebreyes.

Entities

Artists

Institutions

  • Vogue
  • HOSHINOYA Tokyo
  • Calvin Klein

Locations

  • Tokyo
  • Japan

Sources