Jordan's Furniture Undergoes Minimalist Rebranding with Playful Geometric Design
The homeware brand Jordan's Furniture has been rebranded as simply Jordan's, adopting a minimalist visual identity centered on dots and lines. This redesign, led by designer Allie Hughes, represents the company's first major update since the 1980s. The new branding emphasizes ergonomic principles while maintaining a playful aesthetic. The project was documented in a feature published on March 26, 2024.
Key facts
- Jordan's Furniture has been renamed to Jordan's
- The rebranding introduces a minimalist design using geometric elements
- This marks the brand's first significant visual update since the 1980s
- Designer Allie Hughes led the creative project
- The new identity combines ergonomic functionality with playful aesthetics
Entities
Artists
- Allie Hughes
Institutions
- Jordan's Furniture