Jonny Trunk's 'Holiday Exotica' Celebrates Vintage Vacation Design

Jonny Trunk, a prolific archivist, collector, and record label owner, has released 'Holiday Exotica,' a book published by Fuel Publishing that compiles vintage holiday brochures. The volume, priced at £26.95, showcases graphic design and illustration from the early days of bold vacation advertising, where artwork served as the primary enticement for travelers. Trunk's previous works include 'Audio Erotica,' 'Auto Erotica,' 'Dressing for Pleasure,' and 'Own Label,' all of which revisit and reassess retro imagery. 'Holiday Exotica' features examples such as 'Holidays in Britain 1967,' 'France Motoring,' 'Business Travel by British Railways,' 'Holidays Afloat,' 'Mutual Tours,' 'Hotel New Hiroshima,' and 'Rome New Illustrated Guide.' These selections highlight deft graphical elegance that often transcended the prosaic services advertised, and some destinations appear undersold by the purity of vision on display. The book aims to spark wanderlust, whether for far-off places that amazed early jet travelers or destinations closer to home, appealing even to armchair travelers. Jonathan Bell, Transport and Technology Editor at Wallpaper* magazine, wrote about the book. The publication is available via Fuel-Design.com and Amazon. Trunk's archive continues to delight with its keen eye for casual graphic brilliance, countering contemporary homogeneity and visual sludge.