ARTFEED — Contemporary Art Intelligence

Jennifer Blanco's Self-Published Guide to Graphic Design Studio Pitfalls

publication · 2026-04-09

Jennifer Blanco, a creative director from Houston and co-founder of Field of Study alongside John Earles, has released her self-published book titled 'How Not To Run a Graphic Design Studio & Other Hard Lessons'. This work, motivated by reflections during the pandemic on sustainability and balancing work and life, critiques the scarcity of practical resources for creative enterprises, noting Unit Edition's 'Studio Culture' as a notable exception. The book showcases a compact design featuring Franklin Gothic and Blanco's own handwriting font, with Iggy Pop adorning the cover. In the first chapter, she distinguishes between errors and misfortune, highlighting the importance of experience, self-awareness, and kindness, while advising against 'faking it' in client interactions, drawing from her 15+ years in the field.

Key facts

  • Jennifer Blanco is the creative director and founding partner with John Earles of Field of Study.
  • The book 'How Not To Run a Graphic Design Studio & Other Hard Lessons' is self-published and pocket-sized.
  • The COVID-19 pandemic prompted Blanco's soul-searching about business sustainability and work-life balance.
  • Blanco critiques the design industry for lacking practical guides on studio management.
  • The book's design uses Morris Fuller Benton's Franklin Gothic and a font based on Blanco's handwriting.
  • Iggy Pop's image and lyrics from 'Success' feature on the cover.
  • Chapter 1 discusses the difference between mistakes and bad luck in business.
  • Blanco advocates for transparency with clients and avoiding 'faking it' in communications.

Entities

Artists

  • Jennifer Blanco
  • John Earles
  • Iggy Pop
  • Morris Fuller Benton

Institutions

  • Field of Study
  • Unit Edition
  • PRINT Magazine

Locations

  • Houston
  • United States

Sources