Jacobs Media 2026 Public Radio Techsurvey: Donations Rise as Digital Listening Surges
According to Jacobs Media's 2026 Public Radio Techsurvey, 72% of core listeners have shown increased support for public radio amid the current political climate, with 42% boosting their annual contributions. The survey, which took place in June and July 2026, gathered insights from over 17,000 participants across 49 U.S. public stations. Fred Jacobs highlighted that the core audience remains "incredibly supportive" since the funding cuts. In terms of listening habits, broadcast consumption dropped from 83% to 54% in 2026, while digital listening rose to 43%. Opportunities for growth lie in mobile applications and video podcasts. Additionally, 74% believe a local focus provides stations with a competitive advantage, and 71% are closely monitoring the midterm elections, reflecting the same interest seen in the 2020 and 2024 elections.
Key facts
- 72% of core listeners increased support of public radio due to the political climate, and 42% increased their annual donation.
- The survey included over 17,000 respondents from 49 U.S. public stations in June and July 2026.
- Listening shifted from 83% broadcast vs. 16% digital in 2013 to 54% broadcast vs. 43% digital in 2026.
- 74% agree local focus gives stations an edge, but 46% want greater community visibility.
- One in 10 respondents listen less to public radio due to the political climate and digital alternatives.
- In cars, 52% listen to AM/FM vs. 44% other audio; among connected-car owners, 39% AM/FM vs. 59% other audio.
- 40% cite personalities as a reason to listen, compared to 75% for trustworthy and objective programming.
- 71% of listeners follow the upcoming midterm elections very closely, surpassing the 64% in 2022.
Entities
Artists
- Fred Jacobs
Institutions
- Jacobs Media
Locations
- United States