ARTFEED — Contemporary Art Intelligence

Izabella Scott's Frieze London Diary: Strong Sales, Celebrity Crowds and Talking-Point Toilets

opinion-review · 2026-10-20

Izabella Scott filed a diary account of Frieze London for Ocula, describing an edition defined by robust sales, famous visitors and restrooms that became a talking point. Confidence ran high across the fair, according to Scott's dispatch, with dealers reporting strong transactions alongside the social whirl of the week. Her diary also covers attendees behaving badly, with anecdotes involving slot machines and Earl Grey sours. The piece appears in Ocula's opinion section under the title "Slot Machines and Earl Grey Sours: Behaving Badly At Frieze London."

Key facts

  • Izabella Scott wrote a diary of Frieze London for Ocula
  • The diary appeared in Ocula's opinion section
  • Confidence was the prevailing mood at the fair, per Scott
  • Big sales were reported amid the fair's activities
  • Celebrity guests attended Frieze London
  • Restrooms at the fair became a talking point
  • The diary recounts attendees behaving badly
  • Slot machines and Earl Grey sours feature in the anecdotes

Entities

Artists

  • Izabella Scott

Institutions

Locations

  • London
  • United Kingdom

Sources