Italian Hair Washing Method Explained by Rossano Ferretti Art Director
Valentina Vetrugno, the art director at Rossano Ferretti Hair Spa located within the Four Seasons in Madrid, describes a four-step hair washing process inspired by Italian customs. This technique involves applying shampoo at five distinct areas on the scalp, using circular motions with the fingertips to enhance microcirculation. For those seeking a more thorough cleanse, a double wash is suggested, starting with a walnut-sized amount followed by an almond-sized amount. Clarifying shampoos are advised for a more profound clean. Hairstylist Rossano Ferretti highlighted this method's roots in Italian family traditions in Vogue.
Key facts
- Valentina Vetrugno is art director at Rossano Ferretti Hair Spa at the Four Seasons in Madrid
- Shampoo should be applied to five points: hairline, crown, right and left sides, nape of neck
- Fingernails should never touch the scalp; use fingertips in gentle circular motions
- Massage helps stimulate microcirculation and promotes skin oxygenation
- Second application of shampoo can be beneficial for deeper clean
- First cleanse uses walnut-sized amount; second uses almond-sized amount
- Clarifying shampoo recommended for deeper clean
- Rossano Ferretti previously told Vogue that hair care culture is deeply rooted in Italian family traditions
Entities
Artists
- Rossano Ferretti
- Valentina Vetrugno
Institutions
- Rossano Ferretti Hair Spa
- Four Seasons Madrid
- Vogue
Locations
- Madrid
- Spain