ARTFEED — Contemporary Art Intelligence

It’s Nice That Launches In Depth Series on Fan Culture in Design

publication · 2026-06-23

It’s Nice That has released its second In Depth edition, titled 'The Fandom Edition,' exploring the role of design and creativity in building and sustaining fan communities. The series examines how brands and creatives can authentically engage with fandoms, from fan-made design to the superfan economy. Features include articles on bootleg design outperforming official branding, the risks of sanitizing subcultures, and insights from Aries Moross on working with hardcore fandoms like League of Legends and Spice Girls. The edition also offers further reading and creative projects on fan culture.

Key facts

  • It’s Nice That launched its second In Depth edition titled 'The Fandom Edition'.
  • The series explores the role of design and creativity in building and sustaining fan communities.
  • Topics include fan-made design, the superfan economy, and authentic engagement with fandoms.
  • Features include 'The bootleg factor: when unofficial design beats the master brand'.
  • Another article is 'Sanitise subculture at your peril: why brands should take fans seriously'.
  • Aries Moross contributes on secrets to working with hardcore fandoms like League of Legends and Spice Girls.
  • The edition includes 'Down the rabbit hole: further reading and creative projects on fan culture'.
  • The series is produced by the It’s Nice That team.

Entities

Artists

  • Aries Moross

Institutions

  • It’s Nice That
  • League of Legends
  • Spice Girls

Sources