Internet Instinct Theory: The Rise of Groupchats and Digital Intimacy
This essay explores the emergence of a new social instinct—'internet instinct'—as humans adapt to life lived inside networks. It argues that groupchats and chatbots are forming an emotional infrastructure where intimacy migrates into text bubbles. The piece profiles Sweetychat, a 250-member groupchat that began in early 2025 and has spawned offline events, a music festival, a newspaper, and a philosophical symposium. It references the Signal groupchat leak involving Jeffrey Goldberg and Pete Hegseth, Yancey Strickler's 'dark forest' metaphor, and philosopher Bogna Konior's ideas about digital identity. The essay claims that digital fatigue is the strain of evolution, and that groupchats are evolutionary niches for developing tele-empathy. It also mentions Meta's acquisition of Moltbook, an AI agent social network. The piece is published on NERO Editions and was written with social science support from Sweetychat founder Matthew J. Donovan.
Key facts
- Sweetychat is a 250-member groupchat that began in early 2025.
- In its first full month, Sweetychat produced over 31,000 messages.
- The chat has spawned offline events, a music festival, a newspaper, and a philosophical symposium called Umwelten.
- Jeffrey Goldberg was accidentally added to a Signal groupchat of senior US officials planning a Yemen airstrike in March 2025.
- Yancey Strickler described the 'dark forest of the internet' borrowing from Liu Cixin's novel.
- Bogna Konior sees the dark forest as a testing ground for new subjectivity.
- Meta acquired Moltbook, an AI agent social network, in March 2026.
- The essay introduces the concept of 'internet instinct' as a sixth sense forming in digital spaces.
Entities
Artists
- Matthew J. Donovan
- Jeffrey Goldberg
- Pete Hegseth
- Yancey Strickler
- Bogna Konior
- Liu Cixin
- Stanislaw Lem
- Tim Berners-Lee
- Robin Dunbar
- Bronislaw Malinowski
- Jean Lave
- Etienne Wenger
- Malcolm Gladwell
- Mark Zuckerberg
Institutions
- NERO Editions
- The Atlantic
- CERN
- Meta
- Moltbook
- Signal
- Sweetychat
- alt-citizen
- Syndekit
- Umwelten
- Service
Locations
- United States
- Stockholm
- Sweden
- New York
- Los Angeles
- Bushwick
- Berlin
- Germany
- Copenhagen
- Denmark
- France
- Europe
- North America
- Africa
- Asia