Insights Report Proposes 'Tiny Tourist' Approach to Counter Overtourism and Marketing Gaps

A free report from Insights, a research department within It's Nice That, advocates for a 'Tiny Tourist' mindset to address overtourism and misaligned travel marketing. Published in 2025, travel has exceeded pre-pandemic levels, straining popular destinations amplified by social media. The report highlights a disconnect between actual travel experiences and their portrayal, incorporating perspectives from platforms like Trippin and Lonely Planet. It includes a practical playbook for creative teams, featuring prompts and a curated list of visual storytellers. Contributors include Sam Blenkinsopp of Trippin, Matthew Johnston of Lonely Planet, and the duo Durimel (Jalan and Jibril Durimel). Photographers and artists such as Maggie Cowles, Thalia Gochez, Fumi Nagasaka, Harriet Yakub, François Prost, Bekologic, and Gleeson Paulino are noted for capturing places thoughtfully. The report targets readers uncertain about travel and creatives facing similar challenges, available for download without cost.