Immersive Arts Secures £8.5m to Support UK Artists Through 2030

Immersive Arts has obtained more than £8.5 million in funding to expand its UK initiative aimed at assisting artists utilizing immersive technologies through 2030. This second phase includes upwards of £4.7 million designated for grants, training, and professional growth. Initially launched in 2024 with £6 million, the initiative has already distributed over £3.24 million to 225 creative teams and involved more than 2,300 artists. The upcoming phase will emphasize commercialization and the establishment of sustainable businesses, offering tailored guidance and networking opportunities. This announcement was made by Professor Verity McIntosh during The Big Thing event in Llandudno, Wales, held from 9th to 11th September, with funding from UKRI, Arts Council England, and others. Ruth McCullough noted the increased development opportunities throughout the UK.