IKEA Canada arranges homeware into World Cup flags
IKEA Canada has launched a marketing campaign called Bring the World to Life, created with Dentsu Creative, that arranges homeware products into the national flags of 18 teams competing in the 2026 FIFA World Cup. The campaign includes billboards and online ads, featuring vignettes such as a yellow outdoor table on a green rug for Brazil, a folded red towel for Canada's maple leaf, and an octopus plush for Argentina's sun. The campaign emphasizes Canada's diversity and runs throughout the summer. The World Cup takes place across Canada, the United States, and Mexico.
Key facts
- IKEA Canada launched the Bring the World to Life campaign.
- The campaign was a collaboration with Dentsu Creative.
- Homeware items are arranged into flags of 18 World Cup teams.
- The 2026 FIFA World Cup is hosted by Canada, the United States, and Mexico.
- The Brazilian flag uses a yellow table, green rug, blue bowl, and candle.
- The Canadian flag uses a folded red towel to form a maple leaf.
- The Argentinian flag uses an octopus plush to represent the sun.
- The campaign runs throughout the summer and appears on billboards and online.
Entities
Artists
Institutions
- IKEA Canada
- Dentsu Creative
- Dezeen
Locations
- Canada
- United States
- Mexico
- Brazil
- Argentina
- Japan
- Scotland
- Vietnam
Sources
- Dezeen —