Ignore Gallery Owners Who Say Green Paintings Don't Sell
A gallery owner delivered a harsh dismissal to an artist, asserting that artworks in green, purple, or pink hues do not sell. Additionally, the owner reprimanded the artist for reaching out via a cold email, stating that securing a spot in a gallery requires attending every opening for six months, suggesting relocation if one does not live nearby. The article contends that this feedback is merely a matter of personal opinion and should be disregarded. It encourages artists to take a moment before responding, consider the larger market landscape, and have confidence in the value of their creations. Cold outreach can be effective, and no individual gallerist controls the art market.
Key facts
- An artist received a rejection from a gallery owner who said green, purple, and pink paintings don't sell.
- The owner also criticized the artist for sending a cold email.
- The owner claimed the only way to get into a gallery is to attend every opening for six months.
- The article advises artists not to let subjective feedback dictate their creative choices.
- It recommends a 'cortisol pause' before reacting to aggressive feedback.
- The author suggests looking at the broader market to verify reality.
- Cold calls can be effective for securing gallery representation.
- No single gallery owner holds the master key to the art market.
Entities
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