ARTFEED — Contemporary Art Intelligence

Iconic British adverts from Heinz to Tango featured in Guardian gallery

other · 2026-07-08

The Guardian published a gallery of iconic British advertisements spanning 1934 to 2008, drawn from the History of Advertising Trust archive. The collection includes Heinz's Aristocrat Tomato Man (1934) by Lloyd Weed of Maxon Inc, the Health Education Council's Pregnant Man (1969) by Saatchi & Saatchi, PG Tips' Mr Shifter (1971) by Davidson Pearce Berry & Spottiswoode featuring chimpanzees, Hovis's Bike Ride (1974) by Collett Dickenson Pearce directed by Ridley Scott, Cadbury's Smash Martians (1973) by Boase Massimi Pollitt with animation by Bob Godfrey, Cinzano's Mile High Boozers (1979) starring Joan Collins and Leonard Rossiter, Levi's 501s Laundromat Man (1985) by Bartle Bogle Hegarty featuring Nick Kamen, Shake 'n' Vac Woman (1980) by Benton & Bowles with Jenny Logan, Mrs Oxo (1984) by J Walter Thompson starring Lynda Bellingham, Heat Electric's Frank the Talking Tortoise (1990) by GGK using Aardman animation, Tango's The Big Orange Fella (1991) by Howell Henry Chaldecott Lury and Partners, Guinness's Surfer (1999) by Abbott Mead Vickers directed by Jonathan Glazer, Cadbury's Gorilla (2008) by Fallon London, and Sony Bravia's Balls (2006) by Fallon London. The gallery highlights the creativity and cultural impact of British advertising.

Key facts

  • Heinz Aristocrat Tomato Man created by Lloyd Weed of Maxon Inc in 1934
  • Pregnant Man ad by Saatchi & Saatchi for Health Education Council in 1969
  • PG Tips Mr Shifter ad by Davidson Pearce Berry & Spottiswoode in 1971
  • Hovis Bike Ride directed by Ridley Scott for Collett Dickenson Pearce in 1974
  • Cadbury's Smash Martians by Boase Massimi Pollitt with Bob Godfrey animation in 1973
  • Cinzano Mile High Boozers starring Joan Collins and Leonard Rossiter in 1979
  • Levi's 501s Laundromat Man by Bartle Bogle Hegarty featuring Nick Kamen in 1985
  • Sony Bravia Balls campaign by Fallon London in 2006

Entities

Artists

Institutions

  • The Guardian
  • History of Advertising Trust
  • Maxon Inc
  • Saatchi & Saatchi
  • Davidson Pearce Berry & Spottiswoode
  • Collett Dickenson Pearce
  • Boase Massimi Pollitt
  • Bartle Bogle Hegarty
  • Benton & Bowles
  • J Walter Thompson
  • GGK
  • Aardman
  • Howell Henry Chaldecott Lury and Partners
  • Abbott Mead Vickers
  • Fallon London
  • Heinz
  • Health Education Council
  • PG Tips
  • Hovis
  • Cadbury
  • Cinzano
  • Levi's
  • Shake 'n' Vac
  • Oxo
  • Heat Electric
  • Tango
  • Guinness
  • Sony Bravia

Locations

  • Shaftesbury
  • San Francisco

Sources