HydraDAO Brand Identity by Si Maclennan
Designer Si Maclennan has created a modular visual identity for HydraDAO, a decentralized autonomous organization. The system uses strict grid alignments, sharp geometric shapes, and bold green accents against dark backgrounds. A custom neutral grotesque typeface pairs generously tracked captions with massive headlines for editorial rhythm. The brand scales across digital screens and physical cards, with matte spot varnish highlighting structural shapes. The design avoids common tech clichés through clean geometric restraint, presenting a premium look for decentralized finance.
Key facts
- Si Maclennan designed the HydraDAO brand identity
- The identity uses a modular design system for decentralized network scalability
- Layout relies on strict grid alignments and sharp geometric shapes
- Bold green accents create contrast against dark backgrounds
- Custom neutral grotesque typeface with generously tracked captions and massive headlines
- Brand scales across digital screens and physical cards
- Matte spot varnish highlights structural shapes
- Design avoids common tech clichés through clean geometric restraint
Entities
Artists
- Si Maclennan
Institutions
- HydraDAO